To be successful with today’s consumers, brands must be relevant amongst their social network and circle of friends. People expect the brands they love to share the values they hold dear. NAIL[PR] brings creativity, design and social savviness to public relations and applies the strategic tactics and structures from modern digital-first political campaigns to help brands convey the most potent aspect of their stories. NAIL[PR] provides expertise in strategic communications planning, crisis communications, message development and rapid response services, among other traditional public and media relations services. NAIL[PR] is based in Providence, Rhode Island.
Sharing NAIL’s DNA
Our clients rightly expect their agency partners to deliver strategic communications regardless of the marketing channel (advertising, social media, PR). At NAIL Communications, we struggled to find a PR partner who had this same focus we did. Mike’s deep experience and fresh approach to PR gives clients the opportunity to engage a firm that will deliver strategic services that are fresh and innovative for clients. "We’re delighted to be able to partner with him,” said Jeremy Crisp, Managing Partner of NAIL Communications and founding partner of NAIL[PR].
For nearly 15 years, Mike Raia has built and mentored teams that have helped governors, mayors, nonprofit executives, and public media executive producers tell their stories. He’s seen communications and public relations change dramatically over the last decade and a half, and he’s adapted with it. He brought digital video into the Rhode Island Governor’s Office. He traded traditional press releases for GIFs and tweets to drive news coverage that helped win a statewide election. While serving as Governor Gina Raimondo’s communications director, he earned a reputation as one of Rhode Island’s most dogged and loyal communications strategists.
Mike previously led communications for the Rhode Island Executive Office of Health and Human Services and media relations and marketing for WGBH Boston, the nation’s leading public broadcaster. He’s also held senior roles as a strategic communications advisor in former Providence Mayor Angel Taveras’ and former Maryland Governor Martin O’Malley’s administrations.
Mike graduated from Providence College and has a master’s degree in political communication and campaign management from the George Washington University Graduate School of Political Management.
(Because he previously served as a senior advisor to the Governor, Mike will recuse himself from working on any contracts – including pre-existing NAIL Communications contracts – with the Rhode Island executive branch agencies until February 2020 in accordance with Rhode Island’s revolving door law.)